Baja California-based Mexican striped bass producer Pacifico has been working to scale its product and expand its retail footprint since Los Angeles-based private equity firm Butterfly invested in the company nearly a year ago.
In that short time span, the company has invested in everything from production to sales to marketing, and has been featured in Whole Foods, Walt Disney World Resorts and on menus of some of the country's most high-profile chefs.
"The result of all of this effort is a beautiful farmed fish that has landed on some of the most influential plates in Mexico and the United States," Daniel Farag, co-CEO of Pacifico told IntraFish.
