Mediterranean seabass and seabream producer Andromeda is reshaping its name to Avramar following the mega-merger with Nireus, Selonda and Perseus.

Avramar plays on the Greek word for breeze and Spanish word for sea, to highlight its strategy of expanding its Spanish and Greek operations away from just seabass and seabream.

The company is planning to produce two less-known species corvina and pagrus. Avramar also plans to expand its value-added offering.