How to win trends and influence people: Meet a new voice in aquaculture with half a million followers

This 25-year-old social media influencer - or 'fishfluencer' - is attempting to bring aquaculture innovation into the public eye.

“Some people call me a ‘fishfluencer’. That's quite funny," says James Sibley.
“Some people call me a ‘fishfluencer’. That's quite funny," says James Sibley.Photo: James Sibley
Published 15 April 2025, 07:38Updated 15 April 2025, 07:38
James SibleyTikTokSocial MediaSocial licenseIan Roberts