'How can I get Kjell Inge Rokke?’ SalMar boss knew who to call for his offshore aquaculture ambitions

SalMar boss Gustav Witzoe explains how the collaboration with Norwegian billionaire Kjell Inge Rokke came to fruition -- a partnership that is a major step forward for farming salmon further away from coastal areas.

The board of the new group is a who's who of seasoned Norwegian seafood executives, including Witzoe, Aker President and CEO Oyvind Eriksen, ex-SalMar chairman and Mowi CEO Atle Eide and billionaire Kjell Inge Rokke.
The board of the new group is a who's who of seasoned Norwegian seafood executives, including Witzoe, Aker President and CEO Oyvind Eriksen, ex-SalMar chairman and Mowi CEO Atle Eide and billionaire Kjell Inge Rokke.Foto: Lena Knutli
Published 26 August 2021, 13:24Updated 26 August 2021, 13:32
SalMarGustav WitzoeAkerKjell Inge RokkeNorway