The Global Aquaculture Alliance (GAA) on Thursday unveiled a new logo for its Best Aquaculture Practices (BAP) certification program.
GAA CEO Andrew Mallison said the new design incorporated feedback from its partners, and "clearly links to the assurances on the environment, social, animal welfare and food safety provided by the BAP program."
GAA is launching a new rebranding campaign in October to support the change, which will include a new website and marketing materials for producers, retailers and foodservice operators.
The group released updated BAP logo guidelines to accompany the new design. BAP partners have until Oct. 1, 2020, to make the change to the new logo.
Through the first half of 2019, 2,414 farms, processing plants, hatcheries and feed mills held BAP certification.