With plans to build a recirculated aquaculture system (RAS) salmon farm in the mountains of Lesotho, in southern Africa, land-based salmon farmer Pure Salmon could become the first company in the world to deliver locally grown Atlantic salmon on four different continents.

The firm already has projects in the United States, Europe and two locations in Asia: Japan and China.

The African operation opens up an entirely new frontier: the company plans to supply markets such as South Africa and Kenya from Lesotho, a country that lies above 1,000 meters in elevation and has a continental climate unlike any other nation in the region.