The Chilean Salmon Marketing Council (CSMC) has been hard at work refining its knowledge of the US salmon market, where it hopes its future efforts will ultimately boost consumption of America’s second-most consumed seafood.
The group, officially launched in March at the Boston seafood show, has been working the past several months with two independent market research firms -- including powerhouse Datassential -- to better learn the workings of the US salmon market, Jim Griffin, CSMC executive director, told IntraFish.
