The Aquaculture Stewardship Council (ASC) entered the Global Sustainable Seafood Initiative (GSSI) Benchmark Process in late March, it announced.

GSSI aims to offer the market a pre-competitive approach to provide clarity on seafood certification and ensure consumer confidence.

Programs are benchmarked through performance indicators for governance, operational management, supply chain traceability and auditing, and were developed in consultation with many stakeholders including environmental NGOs, independent experts and intergovernmental organisations.

"I am pleased that the ASC is moving forward with this project that will allow us to demonstrate the credibility of the standards developed through the Aquaculture Dialogues”, said Chris Ninnes, CEO of ASC.