As salmon farming faces increasing media scrutiny, executive calls for more transparency

Geir Ove Ystmark addressed the growing scrutiny faced by aquaculture, referencing recent press coverage, much of it critical about animal welfare and other aspects of salmon farming.

"We have to deal with the searchlight in the years ahead. It is the new normal," Geir Ove Ystmark, managing director of Norwegian Seafood Federation Sjømat Norge, said.
"We have to deal with the searchlight in the years ahead. It is the new normal," Geir Ove Ystmark, managing director of Norwegian Seafood Federation Sjømat Norge, said.Photo: Per Thrana
Published 28 October 2024, 19:31Updated 29 October 2024, 14:12
Farmed salmonGeir Ove YstmarkNorwegian Seafood FederationMowiGrieg Seafood