US sustainable seafood supplier CleanFish is bringing a new farmed cod to the US market, and the relatively unknown Australian fish definitely isn't “another salmon,” CleanFish Director of Marketing and Communication Alisha Lumea told IntraFish.

“It’s something totally new to the market here,” Lumea said. “But the US food market is very much driven by what’s new and what’s next. ”

Murray cod, which is typically used in more high-end preparations like sashimi, is a freshwater pond fish CleanFish sources from Australian farmer Aquna Sustainable Murray Cod.