Who were the seafood heirs named by Forbes to be almost as rich as US reality TV star Kylie Jenner?

IntraFish reporter Bent-Are Jensen looked deeper into a Forbes ranking of the youngest billionaires, and which have strong ties to Norway's farmed salmon industry.

And while Trump's unprecedented order touting the importance of American seafood continues to receive attention, a recent cross-continent market survey carried out by agri-giant Cargill revealed seafood lags behind some other proteins in consumer perception. Editor Rachel Mutter spoke with Aqua Nutrition President Pilar Cruz about ways the sector can overcome its less-than-wholesome reputation.

In lighter news, there was much anticipation around the arrival of the first Alaska Copper River salmon, which is going to hospital workers in Seattle, Washington.

The health-care focused event backed by Trident Seafoods and Ocean Beauty is a change from a celebration that traditionally involves foodservice.

IntraFish is providing live updates for the prized salmon as it makes it way across the United States to retailers and restaurants. The fish, which arrived in Seattle Friday, had retailers scrambling to get their hands on a limited supply.

Alaska's ongoing consolidation of seafood companies was highlighted in Editor-In-Chief Drew Cherry reporting Canada-based Cooke Inc reached an agreement with Seattle-based Ocean Beauty Seafoods to merge their Alaska salmon operations.

The coronavirus is continuing to impact plants worldwide, with the latest a Thai Union cannery closing after an employee tested positive for COVID-19. The case, government and labor officials claim, led to the spread of the virus to over 500 people.

The virus is continuing to upend shopping habits, and helping frozen food sales in particular, climb in Europe.

The CEO of Nomad Foods, the parent group of the Birds Eye, Iglo and Findus brands, told reporter John Evans the frozen food businesses are getting accustomed to more than 20 percent higher sales since the surge that accompanied the imposition of coronavirus lockdowns.