Meh in America: Why do seafood brands have trouble translating?

In our latest podcast, we attempt to dissect the failure of Young's Seafood's overseas adventure. Plus, the plant-based seafood battle is heating up.

Young's Seafood's latest advertising campaign. Why didn't the company master the United States? — Young's Seafood's latest advertising campaign. Why didn't the company master the United States?Photo: Young's

Published 15 November 2021, 20:34Updated 15 November 2021, 20:38

Young's Seafood New England Seafood Branding United Kingdom Plant-Based Seafood