Has the 'invisible fish' broken the mold on seafood marketing?

Could this campaign contribute to achieving the impossible dream of raising US seafood consumption by a meaningful amount?

The Genuine Alaska Pollock Producers have reported impressive results from their two year long marketing campaign. — The Genuine Alaska Pollock Producers have reported impressive results from their two year long marketing campaign.Foto: American Seafoods

Published 27 October 2020, 07:42Updated 27 October 2020, 20:00