Alaska pollock producers closer to German marketing blitz

The Association of Genuine Alaska Pollock Producers (GAPP), a trade group of US pollock producers promoting single-frozen Alaska pollock, is honing a marketing campaign urging German consumers to seek out US-harvested single-frozen pollock in their products.

The concept for the campaign has been in development for months, but GAPP Program Director Pat Shanahan told IntraFish the group is aiming for a spring launch, and is currently developing concepts together with a German advertising and marketing firm.

"We have a strategy in place, but it will take time to develop," Shanahan said.

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