Icelandic seafood supplier Iceland Seafood International (ISI) is eyeing the rapidly growing Chinese seafood market, which CEO Helgi Anton Eiríksson sees as being full of new opportunities for his company and the industry at large.
Speaking to IntraFish at the IceFish Exchibition, Eiríksson said he found the Chinese angle “really interesting."
After hearing a speech from Gfresh co-founder Anthony Wan at the World Seafood Congress on the exploding Chinese market, and spending time with him on the sidelines, Eiríksson said he was fascinated by the changing retail landscape in China as well as the new buying behavior of millennials.
