Each year, thousands of decision-makers from the fish processing industry convene at exhibitions and other gatherings to discuss new technologies, share product demonstrations and make investment decisions.

While many such events have been cancelled or postponed due to Covid-19, this hasn’t stopped Marel from meeting up with the industry and running demonstrations of its own.

There’s just one catch: They’re online.

The interactive Marel Live platform is not new; the company developed it in 2012 for internal knowledge sharing and training purposes. Plans to broadcast to a wider audience were already underway, but the arrival of Covid-19 sped up the schedule.

Virtual expo stand

The online expo in April will include product demonstrations, customer insights, guest speakers, Q&A sessions and more. The event even includes a virtual version of Marel’s entire exhibition stand.

Attendees will be able to take a tour of Marel’s Brussels stand in virtual reality and check out the equipment and software for processing salmon and whitefish. Highlights will include primary processing equipment for whitefish from Marel’s new partner, Curio.

“The benefits of face-to-face talks, handshakes and live demonstrations are hard to match, but this online platform will go a long way towards bridging the gap,” explains Helena Bjarnadottir, Global Director of Events and Demo Centers at Marel.

Online meetings and consultations

For many attendees, it will be the first time they meet the new Managing Director of Marel Fish, Gudbjorg Gudmundsdottir, who will talk about how Marel can help transform fish processing with automated solutions and Industry 4.0 technologies.

Participants will also have the opportunity to book personal online meetings with Marel product specialists and regional sales teams during the event.

“We look forward to seeing participants at the online expo in April. Our continued discussion and partnership is important, and together we will transform the way food is processed,” Gudmundsdottir says. “This is even more important now when we are in the midst of changes that will affect our industry.”

The online event takes place 21-22 April. There are several time slots to choose from, making it possible to attend from anywhere in the world.