The future of WWF’s participation in the French ecolabel Peche durable is in doubt following the decision to award the label to a Mediterranean bluefin tuna fishery.

Earlier this month the cooperating society of fisheries of Sete Mole (Société coopérative des pêcheurs Sète Mole) and value added products association Valpem were given authorization to use the Peche durable label for products.

WWF called the decision to allow the use of the label “premature” given the "dangerous level of tuna stocks" and the lack of control measures in place.