The Columbia University graduate worked at a hedge fund before deciding to join the century-and-a-half-old family business, New York Oyster Company.
"I decided to do the seafood thing," Northrop said. "It was a lot more fun."
Soon after joining, he began marketing the oysters to New York-area restaurants and found that people agreed to purchase their oysters -- if they could get other types of oysters from them, as well.
"We were going to the (Fulton) Fish Market every day," he explained. "We realized that there's no technology in the Fulton Fish Market whatsoever, there's no innovation, there's no efficiency."
He
