Brazil's Camil Alimentos, owner of the Coqueiro canned tuna brand, is turning to one of the country’s biggest and best loved stars in a bid to boost sales.

Breakfast TV star Ana Maria Braga best known for her daily appearances alongside squawking parrot puppet sidekick Louro José is the focus of a promotional campaign offering major prizes to consumers.

Under the "Come to Brazilian Table" themed campaign, shoppers can win prizes ranging from BRL1000 (€223/$251) up to BRL500,000 (€111,838/$125,255) by spending BRL (€2.23/$2.51)