Feed giant BioMar is teaming with a number of seafood industry bodies to launch a new "Sustainable Nutrition" marketing campaign.

The idea is to encourage a new way of communicating the seafood industry's responsible farming practices, sustainable feeds and lower environmental footprints.

BioMar shared its concept with several seafood industry bodies, who are interested in taking it directly to consumers.

The Global Salmon Initiative, Chilean Salmon Marketing Council, British Trout Association, Norwegian Seafood Federation and Scottish Salmon Producers Organization (SSPO) are among those taking part in the "Sustainable Nutrition" task force.