The Association of Genuine Alaska Pollock Producers (GAPP) is looking for more proposals to market wild Alaska pollock.

GAPP said it is once again accepting request for proposals (RFPs) for projects that help build a brand identity for wild Alaska pollock in North America, having been approved for more than $3 million (€2.7 million) in funding for North American partnerships and close to $1 million (€890,000) in funding for European partnerships.