Consumer studies show industry overlooking major market among 'vulnerable' groups

EU seafood consumption nudged upwards in 2018, as trade flows and demand shifted in key categories, according to the EU Fish Processors and Traders Association's (AIPCE-CEP) annual Finfish Report.

At the AIPCE-CEP 60th anniversary event, Christine Yung Hung, a post-doctoral assistant in agro-food marketing and consumer behavior at University of Gent, asked a room full of industry and government representatives a simple question: why are people eating fish?

Studies conducted by the University of Ghent show that the EU was consuming more fish per person at 27 kilograms a head -- 21 percent higher than the global average.