The Association of Genuine Alaska Pollock Producers (GAPP) is pushing for applications for funding of $1.7 million (€1.5 million) under its North American Partnership Program.
GAPP is accepting proposals from any organization, in any country, that has a desire to build awareness and demand for wild Alaska pollock in the North American marketplace, with particular focus on bringing this fish into new channels, new formats, and with new influencers and/or recipes.
