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In April 2019, Mowi chose Poland for the worldwide debut of its brand, following a rebranding, launching seven new products developed for the Mowi Pure line into retail markets in the country and reporting that consumer demand was very high.

The integration is still fresh, and salmon giant Mowi is now in the process of strengthening its brand position with it new WWF co-branded Mowi GoodTruck, which sells bagels with Mowi's organic salmon products under the Mowi Pure line around the country.