The UK's second largest supermarket chain, Sainsbury’s, will be trialing a new fish/meat-alternative section in its fish, meat and poultry aisles across 20 stores nationwide, following the success of its new plant-based range which launched earlier this month.
The change will be the first time a UK supermarket has positioned a range of fish-alternatives directly alongside fish options in store.
The range of 26 alternative products that will sit within the new section include Vivera Veggie Fish Burgers.
The move aims to cater to customers’ changing lifestyles and eating habits, namely those who enjoy meat, but are looking to switch to a more plant-based diet, said the company.
