US seafood supplier Blue Star Foods has a shiny, brand new look as it heads into the new year.
The company, which has been focused this year on rolling out products with the younger generation of consumers in mind, launched a new web site in December.
The site is a one-stop shop for both business to consumers (B2C) and business to businesses (B2B), Max Christenson, the company's national director of marketing, told IntraFish.
Blue Star worked with Rovere Media to revamp the site and to update its marketing, but it didn't exactly look to seafood for inspiration.
