With inflation still soaring in the United Kingdom, the squeeze on consumer finances is forcing more shoppers to turn towards discount retailers such as Aldi and Lidl in hopes of keeping their food spending under control.
Grocery price inflation hit 12.4 percent during the past month, up from last month’s previous record of 11.6 percent, said market research company Kantar, and shoppers are looking for ways to manage their budgets by broadening the range of stores they visit.
As a result, discount retailer Aldi has now, for the first time, become the United Kingdom's fourth largest supermarket chain, while Lidl’s market share is also growing rapidly.
