Norway-based salmon farming giant Mowi is continuing the global rollout of its branded products, this time launching in Italy for the first time.
The company is launching two new lines in the country: “MOWI Signature” for smoked salmon and “MOWI Gourmet” for fresh salmon.
The Signature products will be available in Italian retailer Esselunga, while the Gourmet range will be rolled out in Coop, Carrefour and Bennet.
