The growth of plant-based food products is well documented, but the speed of uptake among consumers is growing at a much quicker pace than many expected, according to a new report.

The category was worth an estimated $5 billion (€4.1 billion) in the US market in 2019, according to the Good Food Institute (GFI), a nonprofit that tracks and promotes the consumption of alternative proteins.

GFI estimates plant-based seafood sales account for $9.5 million (€7.8 million) of total plant-based meat dollar sales, tiny in comparison to the more than $100 billion (€82.2