Wild-caught seafood is what shoppers at US-based supermarket chain QFC are looking for this year, Adam Branin, QFC's meat and seafood merchandiser, told IntraFish. "It’s always been an important driver of sales in the [Pacific] Northwest, but I’ve seen it across the country; it has been more of a prevalent trend that customers are demanding," he said. Branin oversees all
US retail chain QFC seeing stronger demand for wild seafood
But retailer working hard to change misconceptions around farmed fish.