Swiss food group Gustav Gerig is partnering with Pacifical to make its MSC-certified canned and pouched Rosé tuna range under its "Raimond Freres" brand traceable through the Ethereum blockchain.
The products will be recognizable by the Pacifical logo on the cans lids.
By making this move, Gustav Gerig is the first European food importer to make a fish range fully traceable from the catch to the final product processing via the Ethereum blockchain.
The consumer will need to scan the QR code on the can label to access the blockchain viewer website.
