Norwegian processor IceFresh signed a cooperation agreement on the sale and marketing of products under the First Touch concept with Chinese online retailer Alibaba’s fresh food division Tmall Fresh.
The First Touch label marks products that have been packed at the origin and not touched again until the consumer in China opens it.
“Food safety is very important in China, and Tmall is securing its position in the market,” Johan Fredrik Dahle, founder and COO in IceFresh, told IntraFish. "Tmall Fresh came up with the slogan."
