Former CleanFish co-founder Dale Sims is launching Buena Vista Seafood, a new company that will market products from aquaculture and wild-capture producers who adhere to a triple-bottom-line business philosophy.

Companies following a triple-bottom-line strategy include social and environmental considerations as well as financial bottom line results when evaluating their value and building their brands. Click here for a brief history of the Sustainable Seafood Movement.

Sims announced his resignation from CleanFish earlier this week, exiting a company he helped found with Tim O'Shea in 2004.