Organic salmon may be more much expensive than the conventional alternative, but demand is not waning, and instead it is far outstripping supply at the moment, a number of suppliers told IntraFish.

David Chapman, head of commercial at Waitrose-dedicated supplier Aquascot, said there's no issues with consumer interest in organic product -- but availability is a bottleneck.

"We’ve just not been able to get the supply to keep up with the demand," Chapman told IntraFish.

Other suppliers, including Dutch processor Visscher Seafood and UK processor JCS Fish, confirmed the demand for organic salmon is outweighing production -- and more volumes would easily be absorbed.