Chinese online retail conglomerate Alibaba posted a 26 percent increase in gross merchandise volume (GMV) for its 11.11 "singles day" promotional discount sale.

In just 24 hours, Alibaba posted RMB268.4 billion ($38.4 billion).

Alibaba has made a major push to source more seafood for online promotions, the most notable example being Canadian lobster.

VIDEO: Here's how Alibaba sold millions in seafood in an hour
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Last year, Alibaba recorded sales of 100,000 lobsters in just one day.

Alibaba is offering Canadian businesses product selection, pricing, logistics and marketing to boost the market.

The e-commerce giant also holds workshops to bridge the gap between Chinese customers and small-to-medium businesses around the world.