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ASMI names new marketing and communications directors

Heimbigner replaces Jeremy Woodrow, who was named executive director in June.

The Alaska Seafood Marketing Institute (ASMI) has named two new marketing and communications directors to its team.

Megan Rider is the nonprofit's new domestic marketing director, and Ashley Heimbigner is the group's new communications director.

“The staff at ASMI is incredibly talented. It’s with great pleasure to have Megan and Ashley step into their new roles,” said ASMI Executive Director Jeremy Woodrow.

Megan Rider joined ASMI in 2013, working with the international program, and most recently served as the domestic marketing manager. Rider was named interim domestic marketing program director in November 2018.

Heimbigner joined ASMI in January 2018 as international marketing specialist. Prior to joining ASMI, she worked as tourism and sales manager at Visit Anchorage, and also held the communications manager position at Alaskan Brewing Co in Juneau.

As communications director, Heimbigner will oversee the brand and messaging priorities of the whole organization, act as a spokesperson to press and trade media, and manage ASMI’s domestic consumer public relations, in-state and fleet communications.

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