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What the heck is a 'seagan' diet?

It's a new marketing campaign that combines veganism and seafood.

UK seafood trade group Seafish on Tuesday launched a campaign to create what it is calling "seaganism" – a new diet combining fish with a plant-based diet.

The campaign, Think Seagan, showcases why a "seagan" diet is a healthy lifestyle and dietary choice, providing enhanced nutritional value.

Taking the 'sea' out of seafood?

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The campaign includes a seagan ‘starter’ kit, 28-day seagan meal plan, seagan recipes including how-to videos, and a store cupboard guide to the vegan essentials. There is also a range of educational tools, such as seafood fact and myth sheets.

“Many of us are keen to follow a more plant-based or even a fully vegan diet but love the idea of still eating fish. The great news is combining the two incorporates key elements of current UK government guidelines for a healthy diet," said dietitian and nutrition consultant Juliette Kellow.

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