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Birds Eye nabs social media award for frozen fish campaign

Company awarded prize from the biggest marketing website in Europe.

Frozen seafood brand Birds Eye, whose parent company is food giant Nomad Foods, was recognized this year for its innovative social media branding.

Company profile: Nomad Foods

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The Drum Social Buzz Awards -- which celebrate the best individuals, agencies, companies, brands and organizations across the social media spectrum -- recognized the company for the best FMCG (Fast-Moving Consumer Goods) Social media strategy/campaign in November as part of its annual awards ceremony.

"Birds Eye tasked itself with developing a campaign that focused on the natural quality of freshly frozen food that the brand has served for generations," the description of the campaign read.

Birds Eye worked with media agency Zenith to measure the impact of a Facebook campaign on its brand, and the entities also worked with Facebook to see if campaigns were attracting more UK consumers to purchased Birds Eye's battered fish in stores.

Zenith, working with Nielsen and Facebook, also found Facebook ads were 20 percent more effective than television ads in reaching consumers for Birds Eye's premium products, according to The Drum.

The Drum congratulated Birds Eye for achieving its two-fold objective of changing Birds Eye’s brand perception in the short run and reinvigorate in-store sales in the long run.

The Drum is a global media platform and the biggest marketing website in Europe, according to the company.

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