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Pollock sees resurgence at UK retail

Fish fingers account for the majority all frozen pollock sales and these recovered during the period too.

Pollock sales at UK retail had a slight resurgence in the 52 weeks to March 24, 2018, seeing a lift in both the volume and value of sales, according to the latest figures from market research company Nielsen.

Overall sales of pollock amounted to £110 million (€124.8 million/$149.2 million) up 7 percent compared with the same period a year ago, while volumes increased 3.5 percent to 24,654 metric tons.

Most pollock sold at UK retail is frozen, and here sales climbed 9.8 percent to £108 million (€122.5 million/$146.5 million), up from £98.6 million (€111.8 million/$133.7 million) in the same period a year ago.

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Volumes sales of frozen pollock were also up 5 percent to hit 24,174 metric tons compared with 23,018 metric tons in the same 52 weeks in 2017. Unit sales of frozen pollock were also up 4.2 percent to 63.7 million.

The increase in sales was despite a 4.5 percent increase in the price per kilo which lifted to £4.48 (€5.10/$6.10). Price per unit was also up 5.4 percent over the period to hit £1.70 (€1.90/$2.30).

Sales of chilled pollock continued their decline though, falling 52.6 percent in value compared with a year ago from £4.4 million (€5 million/$6 million) to £2 million (€2.3 million/$2.7 million).

The volume of sales also dropped 40.4 percent to 479 metric tons. For chilled pollock the price per kilo dropped 20.6 percent over the period to £4.33 (€4.90/$5.90).

Fish fingers making a comeback too

Fish fingers account for the majority all frozen pollock sales and these recovered during the period too. The value of sales of frozen pollock fish fingers climbed 9.7 percent to £54.7 million (€62.1 million/$74.2 million) up from £49.8 million (€56.5 million/$67.5 million) in the same period a year ago.

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The volume of sales also climbed 5.7 percent to 13,294 metric tons up from 12,577 metric tons a year ago.

Unit sales were also up 4.7 percent to 33.2 million, while the price per kilo was up 3.8 percent to £5.48 (€6.20/$7.40) and price per unit up 4.8 percent to £1.65 (€1.90/$2.20).

Comparatively, sales of frozen cod fish fingers were up 11.3 percent to £68.4 million (€77.6 million/$92.8 million) during the 52 weeks to March 24, but volume sales were down 2.3 percent to 10,271 metric tons over the same period. The price per kilo of cod fish fingers was up 13.9 percent to £6.66 (€7.60/$9).

As for frozen haddock fish fingers, these also saw a 12.2 percent uplift in sales to £9.4 million (€10.7 million/$12.7 million). Here, too, volume sales were down 3 percent to 1,222 metric tons. The price per kilo for frozen haddock fish fingers climbed 15.6 percent to £7.72 (€8.80/$10.50).

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