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IntraFish Podcast: Mowi Wowie: Does seafood finally have a global brand?

What should we make of Marine Harvest's rebranding effort? And has the time come for other companies to do the same?

Welcome to the latest IntraFish Podcast: "Mowi Wowie," where Editorial Director Drew Cherry, Executive Editor John Fiorillo, Online Editor Dominic Welling and Senior Reporter Lola Navarro discuss seafood branding, and in particular Marine Harvest's major rebranding announcement.

You can listen at the link below, or better yet -- take us with you by subscribing on iTunes, Google Play or Soundcloud.

Click here to download the IntraFish Podcast now on your iPhone or iTunes.

New podcasts will stream regularly, bringing you commentary, insight and some stories behind the stories. Here's a quick look at our previous podcasts:

#26: What's next for fish feed?

#25: Land-based salmon farming extravaganza

#24: Japanese CEOs, US retail brands, Chilean salmon M&A

#23: Cargill's Montana dream; touring Marine Harvest BC; shrimp trade war

#22: Fish feed's future; pangasius finds a savior; the hunt for a new bland fish

#21: Chinese tariffs; lobster tensions; a milestone for Alaska pollock

#20: Copper River chaos, Bye to Bodal and Bumble Bee chief, talking salmon in NYC

#19: Investing in aquaculture innovation

#18: Legislating Cooke out of business

#17: Go behind the scenes at this year's Boston Seafood Show

#16: How Norway is building salmon farming's future

#15: Retail sector's new sustainable seafood push, the latest shrimp and pollock outlook

#14: How China's seafood sector is changing

#13: Cooke's catastrophe; traceability trauma; and GM salmon's silent debut

#12: An evening of inspiration, leadership advice and a few 'f bombs'

#11: Fake emails, backroom deals: The tuna price-fixing case is getting weirder

#10: Wild salmon, Brussels, and the weird world of seafood theft

#9: Pangasius woes, American fish counters, fake seafood news

#8: Trump is a threat, sustainability is dead, and pollock needs to get sexy

#7: The rift between WWF and MSC is soiling sustainable seafood

#6: Making money off Chinese consumers

#5: Brexit, Iceland and Trump, Oh My!

#4: Seafood slavery, fish finger price fights, talking Turkey

#3: Seafood at Amazon, Ocean Beauty taste test, targeting Millennial consumers

#2: Listeria, surimi's new market, ridiculous salmon prices

#1: MSC's new market, Pacific Andes saga, Alaska salmon farming

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