New Zealand King Salmon has is sponsoring the local Koru Native Wildlife Center to run a breeding program, which has been set up by Tui Nature Reserve Wildlife Trust.

The move comes after years of NZ King Salmon and the trust butting heads over resource consents: in 2012, trust chairman Brian Plaisier opposed eight sites where NZ King Salmon proposed to build farms, and in 2013, NZ King Salmon stopped its NZD12,000 (€7,227/$8271) a year sponsorship of the trust.