Norwegian salmon giant Mowi is launching new salmon products for the first time through JD.com, China's second-largest e-commerce company, the companies announced Friday.
Leveraging both parties’ extensive consumer insights about the market, Mowi China has worked with China’s largest retailer to launch four brand new salmon offerings during JD’s June 18 anniversary sales festival period, the companies said in a news release.
“As Chinese consumers have become busier and more health-conscious, they are welcoming high-quality seafood products that are delicious and quick to prepare,” said Emily Zhang, commercial manager of Mowi China.
