Nordic Aquafarms is publicly blasting a campaign by the People for the Ethical Treatment of Animals (PETA) against the company's plans to construct a fish farm on Samoa Peninsula, California.

PETA's campaign involved placing ads on buses that read, "You Can't Be a Fish-Eating Environmentalist. Aquafarming Pollutes Our Water. Go Vegan."

“This mega–factory farm would cost a lot to build, but fish and the local ecosystem would pay the highest price,” said PETA President Ingrid Newkirk. “Claiming to be an environmentalist while eating factory-farmed fish doesn’t hold water, and PETA asks everyone to reject this monstrosity and go vegan.”