As varied and diverse as this industry is, everyone in it has one thing in common: you all want to sell more products, reach a wider audience and run a profitable operation.

Everyone wants to make more money, basically, even if companies like to tell us their main goal is to "help feed the world" because the global population is going to explode at some distant year in the future.

We've all been in the business long enough to know that to reach these goals you need passionate and dedicated people.