David Parker's steep career climb from fisherman to head of corporate social responsibility at one of the UK's biggest seafood companies is testament to his passion and drive for real innovation in the building of a sustainable future for seafood.

IntraFish: How did you enter the seafood industry and why? What drew you to it as a career?

David Parker: I’ve had a passion for both the sea and the seaside for as long as I can remember, from trips to the seaside as a child and fish 'n chips for dinner to surfing and diving around the Welsh coastline where I grew up.

Living