The smell of fish is often cited by consumers as a major turnoff.

There are ways, however, to eliminate that fishy odor -- assuming the seafood is fresh.

In this video, the American Chemical Society explains the science behind the fish smell and how this odor can be eliminated.

Learn about the amino acids that give fresh fish its sweet and savory flavor, and get three chemistry-backed tricks to cut down the fishy taste and smell that you can share with your customers.

 

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