Salmon

Clothing giant launches new attack on salmon farming

Patagonia, in its latest effort to battle the industry, is preparing a major promotional effort for its new film.

Patagonia, founded by billionaire Yvon Chouinard, an avid salmon fly fisherman, has actively battled the salmon farming industry for several years. Patagonia has revenues in excess of $1.5 billion.
Patagonia, founded by billionaire Yvon Chouinard, an avid salmon fly fisherman, has actively battled the salmon farming industry for several years. Patagonia has revenues in excess of $1.5 billion.Photo: sylv1rob1 / Shutterstock.com
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Published 7 February 2024, 17:56Updated 9 February 2024, 17:06