Tara McCarthy is faced with no easy task in her five-year tenure as the newly appointed CEO of Bord Iascaigh Mhara (BIM): bringing value to a hugely fragmented Irish fish and seafood industry with one big goal -- to reach a turnover of €1 billion ($1.1 billion) by next year.

But McCarthy prefers to talk about opportunities, telling IntraFish on the flipside of every challenge or hurdle there are also big possibilities. 

The global world demand for seafood is only going one way, she said, and that is up.