The Global Aquaculture Alliance (GAA) and Chinese online marketplace Gfresh will sign a memorandum of understanding at the upcoming Global Oultook on Aquaculture Leadership (GOAL) conference in September.
As part of the deal, Gfresh will promote Best Aquaculture Practices (BAP) certified seafood, while GAA will promote the platform to members.
Gfresh has facilitated some $150 million in trade by offering suppliers direct links to buyers in 10 major Chinese cities.
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