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Marine Harvest launches organic salmon product at Spanish retail

The Delmarine-branded product has already gained listings at Spain's biggest retailers.

Norwegian salmon giant Marine Harvest introduced organic chilled "Bio"salmon fillets to the Spanish market two weeks ago -- the first to do so in the country, Patrick Wiik, sales director at Marine Harvest Spain, told IntraFish.

The Delmarine-branded product has already gained listings at Spain's biggest retailers, Wiik said, declining to name which retailers.

This follows the company's listing of natural, chilled salmon products last year, which were launched under the Olav's brand as part of the JV partnership with Anguilas Aguinaga.

Wiik hopes further listings will follow "within the next two months" for its value-added products, such as salmon sashimi, which is also sold under the Olav's brand.

Marine Harvest is seeing further growth opportunities in the Spanish market, with Wiik calling the country a "top consumer of salmon."

While consumption figures declined in 2016 -- due to the volatile and high prices -- the market is relatively stable this year, he said, despite higher prices for salmon.

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This story originally appeared in our Conxemar 2017 blog. Catch up on the full coverage here.

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